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What is Inbound Marketing and How it works

Posted by Nicole Footer on 2 September 2013

Inbound Marketing is a catchphrase you may have heard of late. Its a marketing tactic that centres around providing people with the information they are looking for when they want it and having that information slowly lead them towards a sale with your business. Essentially its about making useful information, content, available for people to find when they are looking for it as opposed to blanket advertising that interupts people and may be annoying and often not relevant to the audience. 

Inbound marketing is not easy! It involves creation of GREAT content, efective SEO, social media and then lead generation and lead management. I recently found this fantastic Infographic developed by inbound marketing agency IMPACT Branding & Design.

 

The key technology enablers in here are:

  1. Have a great website
  2. Have a Blog
  3. Get involved on Social Media
  4. Develop an effective SEO campaign
  5. Develop an effective SEM/PPC campaign

Here at Virtual Partners we have can help you with all of the above and even provide content writing services to help with the blog! We also working closely with a number of the top marketing agencies around town and can help you get organised with the most effective strategy before you kick off.

Cheers,

Nicole

 

 

Author: Nicole Footer
About: With over 15 years experience in business systems consulting and project management, Nicole is passionate about harnessing technology to work for a business and enable you to work more on your business rather than in your business.
Connect via: Google+ LinkedIn
Tags: Websites
 

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